Progressive faith on the airwaves: Missouri Mid-South Conference launches radio station

Exciting things unfolded in the exhibit hall at General Synod 35. At a booth in partnership with the UCC Media Justice Ministry, the Missouri Mid-South Conference(MMSC) proudly announced the launch of KPVF-FM, a progressive faith radio station based in the St. Louis area and streaming nationwide. This milestone represents over a year of dedicated planning, collaboration, and visionary leadership aimed at amplifying justice-centered, inclusive voices in faith-based media.

This innovative project reflects the hard work and dedication not only from MMSC but from the UCC Media Justice Ministry Policy Advocate Cheryl Leanza, who in early 2000 worked with other organizations to create the legislation to create Low-Power FM radio, ensuring UCC’s commitment to justice, equity, and theological diversity in today’s rapidly evolving communication landscape. The launch of KPVF-FM continues that legacy by providing a new platform for voices often underrepresented in traditional Christian media.

The project came to life thanks to a rare opportunity to apply for an LPFM license, which the Conference pursued with enthusiastic backing from the UCC’s Council of Conference Ministers. A $20,000 grant from the Council helped fund the application process, and a subsequent $15,000 grant from the Deaconess Foundation is now fueling the station’s development.

When speaking with the Rev. Mary Nelson, Transitional Conference Minister for MMSC, about what drove the creation of this new ministry, she said “KPVF was born from a sense of call—a true movement of the Spirit. I prayed about it a lot, and said to the MMSC Board of Directors, ‘Here’s this ridiculous idea I’ve been having for a new ministry, and I have no idea where this process might lead—but if I don’t apply, I think I’m going to regret NOT taking this opportunity to try.’ To my surprise, the Board was not just enthusiastic, but they expanded the vision. They felt this call, too.” 

Local congregations in Missouri, including Kindred UCC and St. Paul’s UCC, have also played a key role by offering critical early-stage support.

Approved by the Federal Communications Commission in December 2024, the station’s antenna will be installed in the steeple of St. Paul’s UCC in Oakville, broadcasting on 99.7 FM. The site was chosen for its ability to maximize signal coverage within the regulatory limits for LPFM stations.

Guiding the project is Sonya J. Vann, a seasoned nonprofit consultant and Kindred UCC member, who has been contracted to oversee the station’s startup as its General Manager.

KPVF-FM is scheduled to launch digitally in winter 2025, with full FM broadcasting expected by summer 2026. As the station develops, MMSC is seeking support from donors, sponsors, and community members to help shape and sustain this vital new ministry.

For those interested in sponsorship opportunities or contributing programming ideas, contact: radio@mmsucc.org.

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