OPTIC TICKETING SYSTEM

The following guidelines outline the timelines and processes for submitting a project request to MarCom.

All project requests for MarCom MUST BE submitted through this centralized ticketing system. You should receive a response within 48 hours (two business days) of submitting your request. If you do not, please email Charles Jefferson for an update.

Request Types/Service Options

Webinars – 3 to 4 weeks in advance (6 to 8 provides better planning and opportunities)

 

Special Initiatives (like Join the Movement or General Synod) – Timeline will vary based on scope of the initiative

 

Sponsorships – 6 to 8 weeks in advance

 

Events – 6 to 8 weeks in advance (events larger in scope may require at least three months)

 

Edits to a web page – 3 to 5 day turnaround

 

Web content management training – 3 week turnaround

 

Web page creation or redesign – 4 to 6 week turnaround

 

Google Analytics Reports – 1 to 2 week turnaround

 

New web sites (limited to specialized initiatives such Join the Movement or General Synod) – timelines vary based on complexity, but plan for at least 12 week turnaround

 

News story production for UCC News Digest (published every Tuesday) and website – 3 business days to 3 weeks based on complexity

 

Press release/media advisory preparation and

distribution – 1 day to 2 week turnaround

 

UCC Press Conference – 3 week turnaround

 

Media interview preparation and coordination – 3

days to 1 week turnaround

Key message and Q&A development – 1 week turnaround

 

Letters to the editor and opinion-editorial (op-ed) columns – 1 to 3 week turnaround (varies by outlet)

 

Ucc.org column development – 3 week turnaround (columns should run on a weekly to biweekly and MarCom does not product content for columns)

 

Full Video Editing Requests (note: video dept does not write scripts):

 

  • Client submits all video elements through “selfie-shot video” and supplies graphics and b-roll footage; MarCom supplies royalty-free music from stock music membership – 5 to 10 business days per edited video minute
  • Client submits “selfie-shot video”; MarCom creates simple graphics, finds b-roll from video archive library or stock image memberships, and supplies royalty-free music – 8 to 15 business days per edited video minute
  • Client requires MarCom to shoot local interviews in person to add to above requests – Add at least 1 to 2 days per shoot to each of the above timelines
  • Client requires MarCom to travel to shoot a video request (once travel is again approved) – Timeline varies and will require close consultation on a case-by-case basis

 

Simple Requests:

 

  • Simple webinar upload requests to YouTube/Vimeo – 2 to 3 business days
  • Zoom/webinar recording clean-ups (add graphic slide at beginning, adjust audio, add fades to beginning and/or end of video, add logo to end) and then upload to YouTube/Vimeo – 2 to 4 business days
  • Create an animated open/close with the above requirements – 5 to 7 business days

 

 

Posts to UCC’s official social media pages – 1 week turnaround (requests with shorter deadlines will be reviewed on a case-by-case basis)

 

Social media campaign development – 4 week turnaround, which could include graphic design time (including video will extend timelines)

 

Social media toolkit creation – 6 week turnaround; 8 week turnaround if we include graphic design/video time

 

Set up a new Facebook Group – 4 week turnaround (this option replaces individual pages)

 

Set up webinar livestream broadcast – 3 to 4 week turnaround, depending on if multiple platforms are involved

 

Livestream requiring more extensive production (using something like OBS or Restream Studio) – 6 week turnaround

 

Training on usage and best practices – 4 weeks for new presentation creation; 6 week turnaround for new presentation with documentation/how-to videos

 

Livestream coverage of in-person event – 6 to 8 week turnaround

 

Logo creation – 2 to 3 week turnaround

 

Web graphics – 1 week turnaround

 

Social media graphics – 1 week turnaround

 

Print designs (cards, signage, posters, flyers, letterhead, etc.) – 2 to 3 week turnaround

 

Sending emails from official UCC accounts – 3 to 5 days turnaround (if content is ready)

 

Creating email templates – 3 to 5 day turnaround

 

Develop email campaign – 4 to 6 week turnaround

 

Generating email performance analytics – 1 to 3 day turnaround

 

Marketing/advertising plan development – Varies by complexity but requires at least 6 week turnaround

 

Digital advertising campaigns – 6 to 8 week turnaround

 

Drip marketing email campaign (for larger initiatives using email marketing) – 6 to 8 week turnaround

 

Advertising on ucc.org – varies based on inventory

 

Content Calendar – 2 to 3 day turnaround

 

Event Calendar – 2 to 3 day turnaround

 

Please select a category and submit your information below: