OPTIC TICKETING SYSTEM
The following guidelines outline the timelines and processes for submitting a project request to MarCom.
All project requests for MarCom MUST BE submitted through this centralized ticketing system. You should receive a response within 48 hours (two business days) of submitting your request. If you do not, please email Charles Jefferson for an update.
Request Types/Service Options
Webinars – 3 to 4 weeks in advance (6 to 8 provides better planning and opportunities)
Special Initiatives (like Join the Movement or General Synod) – Timeline will vary based on scope of the initiative
Sponsorships – 6 to 8 weeks in advance
Events – 6 to 8 weeks in advance (events larger in scope may require at least three months)
Edits to a web page – 3 to 5 day turnaround
Web content management training – 3 week turnaround
Web page creation or redesign – 4 to 6 week turnaround
Google Analytics Reports – 1 to 2 week turnaround
New web sites (limited to specialized initiatives such Join the Movement or General Synod) – timelines vary based on complexity, but plan for at least 12 week turnaround
News story production for UCC News Digest (published every Tuesday) and website – 3 business days to 3 weeks based on complexity
Press release/media advisory preparation and
distribution – 1 day to 2 week turnaround
UCC Press Conference – 3 week turnaround
Media interview preparation and coordination – 3
days to 1 week turnaround
Key message and Q&A development – 1 week turnaround
Letters to the editor and opinion-editorial (op-ed) columns – 1 to 3 week turnaround (varies by outlet)
Ucc.org column development – 3 week turnaround (columns should run on a weekly to biweekly and MarCom does not product content for columns)
Full Video Editing Requests (note: video dept does not write scripts):
- Client submits all video elements through “selfie-shot video” and supplies graphics and b-roll footage; MarCom supplies royalty-free music from stock music membership – 5 to 10 business days per edited video minute
- Client submits “selfie-shot video”; MarCom creates simple graphics, finds b-roll from video archive library or stock image memberships, and supplies royalty-free music – 8 to 15 business days per edited video minute
- Client requires MarCom to shoot local interviews in person to add to above requests – Add at least 1 to 2 days per shoot to each of the above timelines
- Client requires MarCom to travel to shoot a video request (once travel is again approved) – Timeline varies and will require close consultation on a case-by-case basis
Simple Requests:
- Simple webinar upload requests to YouTube/Vimeo – 2 to 3 business days
- Zoom/webinar recording clean-ups (add graphic slide at beginning, adjust audio, add fades to beginning and/or end of video, add logo to end) and then upload to YouTube/Vimeo – 2 to 4 business days
- Create an animated open/close with the above requirements – 5 to 7 business days
Posts to UCC’s official social media pages – 1 week turnaround (requests with shorter deadlines will be reviewed on a case-by-case basis)
Social media campaign development – 4 week turnaround, which could include graphic design time (including video will extend timelines)
Social media toolkit creation – 6 week turnaround; 8 week turnaround if we include graphic design/video time
Set up a new Facebook Group – 4 week turnaround (this option replaces individual pages)
Set up webinar livestream broadcast – 3 to 4 week turnaround, depending on if multiple platforms are involved
Livestream requiring more extensive production (using something like OBS or Restream Studio) – 6 week turnaround
Training on usage and best practices – 4 weeks for new presentation creation; 6 week turnaround for new presentation with documentation/how-to videos
Livestream coverage of in-person event – 6 to 8 week turnaround
Logo creation – 2 to 3 week turnaround
Web graphics – 1 week turnaround
Social media graphics – 1 week turnaround
Print designs (cards, signage, posters, flyers, letterhead, etc.) – 2 to 3 week turnaround
Sending emails from official UCC accounts – 3 to 5 days turnaround (if content is ready)
Creating email templates – 3 to 5 day turnaround
Develop email campaign – 4 to 6 week turnaround
Generating email performance analytics – 1 to 3 day turnaround
Marketing/advertising plan development – Varies by complexity but requires at least 6 week turnaround
Digital advertising campaigns – 6 to 8 week turnaround
Drip marketing email campaign (for larger initiatives using email marketing) – 6 to 8 week turnaround
Advertising on ucc.org – varies based on inventory
Content Calendar – 2 to 3 day turnaround
Event Calendar – 2 to 3 day turnaround
Please select a category and submit your information below: