United Church of Christ

Get Social: Pumpkin Spice Lattes Can Increase Your Church’s Social Media Followers

Two things excite me about fall:

  1. Dressing up my dog for Halloween.
  2. Watching others sell most of their worldly belongings to fund their pumpkin spice latte addictions.

That’s why me stumbling upon this meme was nothing short of a miracle.


That pug has style!

Anyway, back to pumpkin spice lattes.

What do they have to do with growing your church’s social media?

I’m glad you asked!

If you’re trying to establish a large presence on your church’s social media, you need to capitalize on opportunities to join “trending” conversations. When everyone is talking about something, and you can find a reasonable way to tie it into your social media presence, you can increase your chances for engagement.

This means you could possibly interact with hundreds of thousands of people just by talking about something they happen to be discussing right now—like the pumpkin spice latte.

Head to Twitter, Facebook or Instagram and  type #pumpkinspice, #psl, or pumpkin spice latte, and you will get hundreds of thousands of results.


Pumpkin spice lattes dressed in clothes.


Or Oprah granting everyone’s biggest wish.


When church administrators ask me how to spice up their social media (yep, totally did that on purpose), I tell them there really isn’t a secret trick. You simply have to pay attention to what everyone is saying, how everyone is saying it, and find your niche somewhere in between.

Try attracting followers to your account this week by making a witty reference to pumpkin spice lattes on your social media. Make a meme, use the #PSL hashtag in a related post, or even do a giveaway associated with the popular drink.

And if pumpkin spice is not your jam, I get it.

The greater lesson I hope you take from this week’s Get Social is that your church’s social media accounts don’t exist in a vacuum. You can’t expect them to gain traction if they never address the outside world.

And that does it for this week’s Get Social. Find me on Twitter. My username is very tricky. (@MarchaeGrair)

Happy fall y’all,