Hey there, Get Social users! I’ve missed you! I can’t believe it’s spring already.
(And neither can Mr. T.)
Anyhoo, I get so excited when I hear from "Get Social" readers!
I received a really important question about a post from a pastor in Ohio, and I thought it was so good that I should discuss it with the entire Get Social family.
As you may remember, one of my Get Social posts talked about using social media during worship.
A pastor who read the post emailed me and said:
"Hey Marchae. I saw your suggestion to use YouTube during worship. Does this mean we are allowed to use videos that have a copyright without penalty?"
Well, Get Socialites, this is where YouTube, and social media in general, gets tricky.
If you want to use YouTube during worship, you should stick to videos created for social media sharing, that don’t use copyrighted images, video clips, or music. You have to receive permission to use anything on YouTube that's copyrighted, and the chances that you'll contact a record label or production company are pretty slim.
Since we’re already talking about YouTube, here are three things you may not know about using YouTube.
1. YouTube is one of the largest search engines in the world. Yes, you read that right, in the world.
If you decide you want to build up your church’s YouTube page, you want to make sure you focus on content and keywords in your posts to get a YouTube following. The words in your video description, post description, video tags, and video transcripts determine if your fellow YouTube users will see your content and subscribe to your page.
2. If you have a choice between posting an organic video file or a video through as a YouTube link, always choose the organic video with a link to the video on YouTube.
Most social media websites reward you for using organic video by giving it top priority in the news feed. (Organic video means you aren’t linking to the video file, you are uploading it directly from your phone or computer.) This means your followers have a greater chance of seeing a video file you upload to Facebook than the same video posted as a YouTube link.
If you want to make sure users have both the highest chance of seeing your video and access to the video on YouTube, you should provide the video as an organic post with a link to the video on YouTube in the copy of your post copy.
3. YouTube content can come from Live video.
This may be obvious for some, but I can guarantee it’s not so obvious for others. Many churches and church leaders exhaust themselves trying to reinvent the wheel for every social media platform they manage.
Save yourself some energy and cross post, or use your content in more than one place! If you’re a novice with Periscope and had a great broadcast, save the video, add some edits/comments, and upload it to YouTube! You’re YouTube page doesn’t have to be filled with heavily produced. Amateur is in, and so is reposting!
That’s all she wrote, folks! Literally, this is all I have typed for now.
Catch me on Twitter with your questions using @MarchaeGrair.
Happiness and hashtags,
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