UCC identity emphasis launched

UCC identity emphasis launched

May 31, 2002
Written by Staff Reports

On Easter Sunday, the UCC's Proclamation, Identity and Communication Ministry launched a new identity emphasis website,  www.stillspeaking.com. "Stillspeaking.com is letting the church tell its own story," says Ron Buford, the UCC's public relations and marketing manager. "It's about compiling the voices of the UCC into a choir of diverse traditions and experiences. It's about listening to God's voice through the parishioners, the life-blood of the United Church of Christ."

Since its launch, response to the site has been overwhelmingly positive.

"I've been hearing a lot of 'Wow!' in the feedback I'm getting via e-mail and otherwise," says Buford. "This site is not about T-shirts, commercials, slogans or posters. The emphasis is about giving our members and friends an outlet for the joy, contentment and sense of purpose that often comes from having the UCC as a part of our lives—in our journey with God, in our relationship with the world around us. If we do this, we will have done well. The good news will break out."

The site includes sermon texts, movie and book reviews, "Top Ten Reasons to check out the UCC," and personal narratives from across the spectrum of the UCC.

"I am excited about our 'God is still speaking' identity emphasis," says the Rev. John H. Thomas, UCC General Minister and President. "It links the good news at the heart of evangelism with a sense of what is distinctive about the UCC. God is still speaking, and doing so through the distinctive voice of the UCC."

"Never put a period where God has put a comma," Gracie Allen is said to have written in a love note her husband, George Burns, found after her death. "That spirit captures the UCC's confidence that 'God is Still Speaking,'" says Buford.

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