During the two weeks before Easter, one of the UCC's newest radio ads — "Telephone Tree" — will air more than 140 times on Sirius Satellite Radio.
Beginning March 10, the 60-second promo spot will air on at least four Sirius channels: CNN, Fox News, Sirius Left and OutQ.
"Satellite radio will allow the UCC to reach targeted audiences on a national scale and to do so in an affordable way," says the Rev. J. Bennett Guess, the UCC's director of communications. "Frankly, this is a new test for us. It will be the first time we've ever tried satellite radio, so we'll be interested to see what the results will be."
The national radio campaign also will come on the heels of a web-based ad campaign during the month of February on more than 30 top science-related websites. The Stillspeaking-themed web ads will intentionally reach out to persons in the scientific and technological communities and introduce them to the UCC as a place where people of faith can authentically engage and affirm science. (See related stories).