Written by Michelle May
UCC's Office of Communication, Inc. joined with nineteen other advocacy groups led by the Campaign for a Commercial-Free Childhood to demand that Motion Picture Association of America (MPAA) comply with the Federal Trade Commission's recent recommendation for explicit restrictions on the marketing of PG-13 films to young children. In a letter sent today to MPAA CEO Dan Glickman, the groups urged the MPAA to develop a policy would restrict the advertising of PG-13 films on children's television; prohibit restaurant toy giveaways or other food promotions aimed at young children for PG-13 movies; and insure that any toys released in conjunction with a film carry an age recommendation consistent with the film's rating.
"It is distressing that the industry response to parental concerns about media content is almost always to place the full burden on parents," said Cheryl Lanza of Office of Communication of the United Church of Christ, Inc., a signatory to the letter. "These industry members essentially offer parents a Hobson's choice: either expose your children to content that you find unacceptable, or withdraw your children from popular culture. This serves no one. We all benefit with more mutual communication and understanding, not less."