UCC ‘Mission: 1’ countdown reaches 111 day milestone
Written by Staff Reports
July 12, 2011
At about noon EST today, the UCC’s
“Mission: 1” campaign flashed a fleeting preview of what it will look like the
first 11 days in November.
For one second, the beginning of
the campaign – in which the UCC pledges to make good on its "that they may
all be one" motto with a campaign to collect more than 1 million food and
household items for local food banks and marshal its 5,300 congregations to
advocate for hunger-related causes worldwide – was 111 days, 11 hours, 11
minutes and 11 seconds away.
Affirmed unanimously by the UCC's
90-member Executive Council in March, "Mission: 1" plays on the prevalence
of the number "1" in the Nov. 1-11, 2011, timeframe (11-1-11—11-11-11).
“It’s one of our ‘Big Hairy
Audacious Goals,’” the Rev. Geoffrey A. Black, UCC general minister and
president, told delegates and visitors to General Synod 28 in Tampa, Fla., on
July 4. "If you've ever yearned for the whole UCC to walk hand in hand to
achieve a common goal, this is the answer to that prayer."
In addition to collecting more than 1 million food and household items, the overarching
goals of “Mission: 1” are to gather online contributions of more than $111,111
for Neighbors in Need, offerings that will be shared for hunger-action purposes
with agencies of justice and compassion nationwide; and to offer more than
11,111 letters to Congress, asking the government to reform U.S. foreign
assistance in a way that more effectively benefits hungry and poor people
The latter piece will also provide
a final push to Bread for the World's 2011 "Offering of Letters"
"Our hope is that 'Mission: 1' will prove
to be a game-changer in how we think of ourselves as one church in shared
mission," said Black. "This is a recognition that every local church
is a center of mission and collectively we have power to make a huge
In the March presentation to the Executive Council, the Rev. J. Bennett Guess, UCC
communications director, emphasized a need for success tools that transcend
membership numbers and dollar donations.
“Our numbers focus really needs to be
on our impact in the world, those we serve,” said Guess. “We also need to address
the need for
transparency and accountability. Did we actually achieve what we said we were
going to achieve?"
To learn more about “Mission” 1,” please visit