You need a broadcast quality beta tape to air a TV ad. Find out about it and order right here at the Stillspeaking Store. Plan on 7 working days from order to receipt.

Placing Your Commercials on Cable Television

First and most important, in the words of a host of angelic voices in scripture, DO NOT BE AFRAID! Studies have shown that the most prohibitive reason for mainline religious bodies not to be on the airwaves is because people are afraid to approach the media with requests.

Don’t worry about not sounding like an expert. Remember that you will be looking to buy time. This is important. Do not go in expecting something for free. However, do not be surprised that if you go in looking to buy air time, you come out with a sweet deal!

Here’s how:

• Find a cable company. Look in the Yellow Pages of your local phonebook under the heading, "Cable Television."
• Ask for the local advertising/sales department.
• Tell the advertising representative that you have a finished 30-second spot that you would like to place. Confirm tape format requirements and get an idea of the placement costs. (Your ad rep will work with you in determining the number of placements you can get for the amount of money you have to spend.) You may find that these rates are surprisingly reasonable, especially if you let the cable company determine when the ads will run.

Note: Not all cable stations offer local placements. Research this first, before ordering a broadcast tape from the UCC national offices. Also, be advised that networks are possible broadcast outlets for your stories as well, but network ad rates are usually much higher than cable rates. Basically, however, the same process for placement applies.

From The Power of Invitation and Welcome in the Stillspeaking Training Manual
Stillspeaking 101