Advertising/marketing/reaching new people

Advertising/marketing/reaching new people

 Marketing for Congregations. Norman Shawchurch, Philip Kotler, Bruce Wrenn, Bustave Rath., Abringdon Press. 1992.

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively.

 

 

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Contact Info

David C. Schoen
Minister and Team Leader, Congregational Assessment, Support & Advancement (CASA)
700 Prospect Ave.
Cleveland, OH 44115
216-736-3827
schoend@ucc.org