Advertising/marketing/reaching new people
Marketing for Congregations. Norman Shawchurch, Philip Kotler, Bruce Wrenn, Bustave Rath., Abringdon Press. 1992.
How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively.
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