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TV Schedule

Schedule for Fall 2008 Steeples Ad Run

Highlights of the Media Purchase
The United Church of Christ's message of extravagant welcome for ALL THE PEOPLE will make 22 million "impressions" during its two week advertising flight beginning Monday, September 29 on national networks BET, BRAVO, CNN and TV One.

"Impressions" are the total number of times an ad is viewed, including multiple views by the same person. It is conservatively estimated that even with duplicate viewership, our message will reach from 12-15 million different individuals.  

More than 60% of our timeslots are prime time, an extraordinarily high percentage given the relatively small amount of our total purchase. 

What's more, the ad run will also include multiple "billboards" – 5 second voice over's at the end of a show, during which the announcer will say "The United Church of Christ, where God is still speaking." 

Viewing Scheudle
Following is the general schedule of when the ad will air.  We will post more specific information as it become available, but invite you to follow the links to each network (BET, BRAVO, CNN and TV One) and check out the shows during each designated time period.

They include some fabulous offerings, notably the GLAAD Media Awards (6-8 pm 9/29 on Bravo), movies like The Color Purple (4-7pm 10/5 on BET), news programs like Larry King Live (9-10 pm during the week of 10/6 on CNN), and church-makeover show Divine Inspiration (7 and 8 am Sunday mornings on TV One).

When and Where to Watch
Monday, September 29 - In detail down to the minute!

Tuesday, September 30 - In detail

Wednesday, October 1 - In detail

Thursday, October 2 - In detail

Friday, October 3 - In detail

Saturday, October 4 - In detail

Sunday October 5 - In detail
Monday, October 6 - In detail

Tuesday, October 7 - In detail
Wednesday, October 8 - In detail
Thursday, October 9 - In detail

Friday, October 10 - In detail

Saturday, October 11 - In detail

Sunday, October 12 - In detail

Monday, September 29
Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

 BET  Girlfriends  11:23 am
 BET  BET Now  2:07 pm
 BRAVO  GLAAD Media Awards  7:21 pm
 CNN  Larry King Live  9:45 pm
 BRAVO  Bridget Jones' Diary  9:51 pm
 BRAVO  Bridget Jones' Diary  10:34 pm
 BRAVO  Inside the Actor's Studio  1:53 am
 CNN  Larry King Live  3:05 am
 CNN  Lou Dobbs Tonight  4:06 am

Tuesday, September 30
Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

 TV One  The PJ's  5:49 pm
 TV One  The Parenthood  6:35 pm
 BRAVO  Top Design  7:21 pm
 TV One  Martin  8:05 pm
 TV One  Eve  10:53 pm
 CNN  Larry King Live  3:12 am
 BRAVO  Top Design  3:41 am

Wednesday, October 1

Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

 BET  106 & Park  7:36 pm
 BET  Three Can Play at That Game  9:11 pm
 CNN  Anderson Cooper 360  10:06 pm
 TV One  Eve  10:44 pm
 BET  Three Can Play at That Game  12:25 am
 CNN  Anderson Cooper 360  1:21 am
 BRAVO  Tim Gunn's Guide to Style  2:52 am

 

Thursday, October 2

Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

 TV One  Good Times  5:18 pm
 TV One  The PJ's  5:48 pm
 TV One  Parenthood  6:43 pm
 BET  New Jack City  8:13 pm
 TV One  Martin  8:22 pm
 BRAVO  Tim Gunn's Guide to Style  11:53 pm
 TV One  The Hughley's  11:53 pm
 BRAVO  GLAAD Media Awards  2:25 am
 BRAVO  GLAAD Media Awards  3:21 am

 

Friday, October 3

Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

 TV One  The PJ's  5:37 pm
 TV One  The Parenthood  6:43 pm
 TV One  Living Single  9:07 pm
 TV One  All of Us  9:44 pm
 CNN  Anderson Cooper 360  11:45 pm
 CNN  Larry King Live  3:05 am
 CNN  Lou Dobbs Tonight  4:07 am

 

Saturday, October 4

Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

 TV One

 Gospel of Music with Jeff Majors

 7:39 am (w/ UCC Billboard)

 TV One

 Divine Restoration

 9:47 am (w/ UCC Billboard)

 CNN

 CNN Newsroom

 11:47 am

 BRAVO

 Tabatha's Salon Takeover

 2:11 pm

 BET

 106 & Park

 6:52 pm

 CNN

 Lou Dobbs This Week

 7:07 pm

 BET

 ATL

 8:01 pm

 BET

 Somebodies

 8:31 pm

 CNN

 CNN Newsroom

 10:46 pm

 CNN

 CNN/SIU Specials

 11:17 pm

 CNN

 CNN/SIU Specials

 11:50 pm

 CNN

 CNN Newsroom

 1:05 am

 BET

 Fresh

 1:35 am

Sunday October 5
Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

 CNN  CNN/SIU Special  6:07 am
 CNN  CNN/SIU Special  6:40 am
 CNN  CNN Sunday Morning  9:17 am
 BET  Video Gospel  10:11 am
 BET  Video Gosepl  10:35 am
 BRAVO  Tabatha's Salon Takeover  11:52 am
 BRAVO  Project Runway  12:24 pm
 CNN  CNN Weekend Sunday  2:44 pm
 BET  Judge Karen  1:47 pm
 BET  Lean on Me  3:40 pm
 BET  The Color Purple  6:41 pm
 TV One  Soldier's Story  8:44 pm
 BET  Judge Hatchett  8:54 pm
 BET  Judge Karen  9:17 pm
 CNN  Larry King Live  9:18 pm
 TV One  Soldier's Story  12:08 am
 CNN  Larry King Live  12:33 am
 TV One  Soldier's Story  1:26 am
 BRAVO  Project Runway  2:37 am

Monday, October 6
Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

 CNN  Larry King Live  3:05 pm
 CNN  Larry King Live  9:05 pm
 TV One  For Your Love  9:53 pm
 CNN  Larry King Live  12:05 am
 TV One  Car Wash  1:09 am with UCC Billboard

Tuesday, October 7
Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

CNN Larry King Live (note: LKL will be delayed by the Presidential Debate - It is unknown whether our ad will run in conjunction with the debate) 9:05 pm
TV One Movie: Murder in Black and White 10:59 pm
CNN Larry King Live 12:05 am
TV One Movie: A Lowdown Dirty Shame 1:59 am
CNN Larry King Live 3:05 am

Wednesday, October 8
Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

APRROXIMATE TIME

BRAVO Project Runway 7:36 pm
TV One Martin 8:05 pm
CNN Anderson Cooper 360 10:57 pm
CNN Larry King Live 12:40 am
CNN Anderson Cooper 360 2:06 am
CNN Lou Dobbs Tonight 4:42 am

Thursday, October 9
Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

BET

BET Now

2:21 pm 

BRAVO

Tabatha's Salon Takeover

7:24 pm (w/ UCC Billboard)

TV One

Eve

7:44 pm

BET

American Gangster (Season Preview)

10:14 pm

BET

The Black Carpet

10:52 pm

BET

Judge Hatchett

11:56 pm

CNN

Larry King Live

12:04 am (w/ UCC Billboard)

CNN

Larry King Live

3:04 am (w/ UCC Billboard)

CNN

Lou Dobbs Tonight

4:06 am


Friday, October 10
Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

BET Girlfriends 11:31 am
BRAVO Top Design 1:52 am
CNN Larry King Live 3:05 am

Saturday, October 11

Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

 TV One

 Hangin' with Mr. Cooper

 7:35 am

 TV One

 Good Times

 9:52 am

 TV One

 Living Single

 1:17 pm

 BET

 106 & Park

 7:18 pm

 CNN

 Larry King Live

 9:04 pm (w/ UCC Billboard)

 TV One

 Living Single

 9:07 pm

 BET

 Somebody Help Me

 10:21 pm

 CNN

 CNN Newsroom

 10:25 pm

 BET

 State Property

 12:52 am

 CNN

 CNN Newsroom

 1:32 am

 CNN

 Larry King Live

 3:05 am

Sunday, October 12
Note: Due to the (relatively chaotic!) nature of the TV ad industry, the following times and shows may vary.

NETWORK

PROGRAM

 APRROXIMATE TIME

 CNN  CNN/SIU Special  6:28 am
 BET  Bobby Jones  9:13 am
 CNN  CNN Sunday  9:48 am
 BET  Video Gospel  10:11 am
 BRAVO  Project Runway  11:51 am
 TV One  TV One Access  1:18 pm
 BRAVO  Project Runway  2:12 pm
 CNN  CNN Weekend  2:42 pm
 BET  Ride  4:12 pm
 BRAVO  Project Runway  4:37 pm
 BET  Ride  5:01 pm
 BET  Judge Hatchett  8:17 pm
 TV One  Stormy Weather  8:52 pm
 TV One  Stormy Weather  9:35 pm (w/ UCC Billboard)
 BET  Secret Life of Bees  10:31 pm
 BRAVO  Top Design  3:23 am

 

 

 

 

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